Case Study: Tracksmith

Services Provided

• Competitive Research

• Concept Ideation

• Technical Design

• Branding Design



Project Summary

Tracksmith required quick and nimble assistance in both creating new product, and finishing design and development on several products for their "No Days Off" collection for Winter '15/'16. I worked directly with Tracksmith to quickly research and design a new "Post Run Robe", including providing full technical specifications for domestic manufacturing.

Additionally, I was able to help finish the design and technical design of two softshell running jackets, as well as designing collection-specific branding and graphics.

We brought in Ryan to help us with a capsule collection. He was a pleasure to work with and very detail-oriented throughout the project. Given the limited amount of time and resources, what we appreciated most was Ryan's ability to be proactive, identifying issues and opportunities quickly, and the fact that he required little oversight once we had a clear direction.      - Matt Taylor, Co-Founder and CEO, Tracksmith